NBA QMQ (Fan Circle)
Summer Internship @ AKQA
The Challenge
China, a nation that has more basketball lovers than U.S. population. The game has become part of pop culture, but the fans mainly follow players not team.
How can the NBA give China’s fans a sense of belonging, a league of their own where they can be recognized and rewarded for being fans of the game?
The Solution
NBA 球迷圈 QMQ (FAN CIRCLE) - The official loyalty HUB of the NBA that recognizes and rewards China’s Biggest fans just by being fans. Being part of the circle elevates their fan status with their favorite players and teams, giving them exclusive access and privileges that only the NBA can. All they have to do is log-in to make it count.
Stay Envolved. Play Customized. Get Rewarded.
What I did
01. Delivered medium to high-fidelity prototypes in mobile to desktop transition
02. Created sitemaps for both mobile and desktop view of the project
03. Worked on design decks in preparation of meeting with clients
The Results
1.6M
REGISTERED USERS
1.2M
PAGE VIEWS PER DAY
137K
UNIQUE VISITORS PERDAY
4.75min
TIME SPENT PER VISIT
