Best Friends & Mutual Love
Celebrating power friendships with design delights.
Globally, Gen Z and millennials are unsurprisingly emphatic in their love for talking with friends online.
only 7% and 6% respectively said they don’t enjoy it, compared with 13% of Gen X and 26% of baby boomers. -- 2019 Snap Friendship Report
Reflecting two avenues that mirror the friendships among Gen Z:
An improved flow and redesign that better elicit the joy of friendship progression and ease the frustration of lost streaks
Old Version:
New Design:
Note: the new design of the BFF feature went through a major app rebranding from a style that is kawaii, cartoon to one that is more cyberpunk and cool.
01. Stay informed
get notified when there’s a new bff
02. Celebrate Together
animated friendship card shared in chat timeline
03. Feel special about your frienship
badge everywhere
04. Focus on status, not numbers
star badge will start to decay depending on how long you’ve been bffs
